It’s Come to This!
We’re all marketing to goldfish.
The average attention span of a goldfish is 9 seconds.
Human beings lose interest after 8 seconds.
That’s right – the digital age has left us all with less focus than goldfish.
And every single minute there are:
- 1400 new blog posts
- 204 million emails
- 2.5 million new social media shares
- 277,000 tweets
- 72 hours of new video on YouTube
How can you possibly compete? It is almost overwhelming to grab and keep reader attention for more than 8 seconds.
But it can be done – by following 5 simple steps:
Step 1: Grab attention with a splashy headline (punchy … provocative)
Step 2: Keep attention with a killer first paragraph
Step 3: Follow the 3-sentence rule (no more than 3 sentences in each paragraph)
Step 4: Use images and graphs
Step 5: Abide by the 3S’s – short sentences, short paragraphs, simple words
PS. And now congratulate yourself for concentrating long enough to make it through this article. ?
Not quite sure whether your copy is breaking through the constant barrage of content every minute?
My Copy Critique Service can help you eliminate mistakes, strengthen headlines and copy, and launch your campaign with greater confidence. Just call me at 917-670-3554 or email me the details to Claire@Clairestoddard.com for a free estimate. No obligation, of course.
