Do You Have a High Converting Lead Magnet?
If you want to build your prospect list, you need a good lead magnet.
If you want to generate leads online, you need a high-converting, rapid educating lead magnet.
What is a lead magnet? ?
It is an offer for something of value for something equally valuable – i.e., an email address. It rapidly educates readers about what you do, and then pushes them to a call to action. It is usually downloadable content, such as a free PDF checklist, report, ebook, whitepaper, video, etc.
For instance, say you posted a blog on the 5 must-see places in South Africa. At the end you ask readers to sign up for your periodic updates.
Or – you could ask people to sign up for your email list and in return they will receive a PDF on The Ultimate Cheat Sheet For Enjoying Your South African Vacation.
Which do you think will get more signups?
The second one.
A high-converting, rapid-educating lead magnet must:
1. Solve a real problem
2. Promise a quick win
3. Is super specific
4. Quick to digest
5. High value
6. Instantly accessible
7. Demonstrate your expertise, helping turn leads into customers down the road
Keep an eye out for next week’s blog article, which has 20 proven examples of high-converting lead magnets.
P.S. Are you determined to build your business and take it to the next level? Are you unsure about the next steps to take? Is your brand, message, benefits or transformation not clearly understood by your target market? Have you looked at your website lately and thought “Something is just not right?” If any of these questions have occurred to you, you’re in the right place.
My name is Claire Stoddard and I’ve spent my entire career helping business leaders grow their businesses.
I have developed a fully-branded, end-to-end Marketing Profitability Program that will grow your business in just 60 days.
If you would like to know more …