Do You Close the Deal Every Time? If Not, You Need This!
Writing an irresistible call to action is as much an art form as a science. In my 30 years of writing and critiquing sales copy, I’ve noticed 3 deadly mistakes marketers make when creating calls to action.
- No urgency
Too many marketers make an offer and leave it up to me, the reader, when to respond. What happens? I put it off and forget the offer three minutes after reading it. Solution? Add immediacy to your request – such as, seating is limited, sale ends Friday, prices go back up next week. - Too Many Contact Options
Don’t tell me that I can visit Facebook, call your telephone, text, or visit your website. I just get confused – and don’t respond. You as a marketer need to give me one specific thing to do – for instance respond to this email. Otherwise, I might drift away, never to contact you. - Too Much Corporate Gobbledygook
What is gobbledygook? You might not be able to define it, but I’m betting you know it when you see it.
Basically it’s words like:
- Next Generation
- Robust
- Cutting Edge
- Ground Breaking
- Best of Breed
Over-used and abused, these terms plant you squarely among the undistinguished masses.
