5 Things to Look For When Hiring a Copywriter

The heart and soul of marketing is the sales copy.

Writing compelling, congruent, persuasive sales copy is a skill, hard-earned over time.

“Great copywriting gets readers focused on the message, and then
deftly carries them along on an emotional journey – cleverly disguised
as the presentation of facts – until it delivers them at the choice point (to buy, or not to buy), ready to make a commitment.”
-Entrepreneur Magazine

When it comes to great copywriting, it is better to hire a professional copywriter – unless you think you have the time, energy, and flair to give it a try yourself.

The question is, who do you hire and how do you know it will be a good fit and you’ll get your money’s worth?

So let’s cut to the chase.

Here are 5 top things you should look for – and some of this might surprise you.

1. First of all, a great copywriter needs to have stellar SALES writing skills. They need to know how to write with a marketing twist. This is different than writing books, or articles, or white papers. Sales copywriting, sometimes called direct response copywriting, is a very specific specialty. You need to determine if the copywriter you’re considering has a marketing and sales orientation.
2. A great copywriter needs to have excellent RESEARCH skills.
3. They must be able to write with EMPATHY – to really be able to speak to the emotions of your buyer and demonstrate an understanding of the user experience.
4. They need to be able to create something NEW and IMPACTFUL, even if it’s old news.
5. Most of all, copywriters tell stories – your story, which requires CREATIVE MINDS and the ability to spin a narrative – even for the most technical business.

Why not schedule a 15-minute CLAIREty CALL with me?
Get a free estimate on your copywriting project.
No obligation, of course.