What’s Wrong with Giving Good Service?

There’s nothing wrong with good old fashioned excellent service.

After all, American commerce is built upon it.

But when you want to differentiate yourself from your competitors, you have to find something else.

You need something bigger, better, more unique.

We’ve spent the last decade helping clients find their unique differentiators, which we then use as their messaging base.

And I want to share what we share with them.

Find Your Competitive Edge

– Write down all of your clients’ pain points
– Next to each, list how you solve their problems
– In the third column, note which ones competitors say they solve – and how
– Now review the lists.
– Whatever you solve (and your competitors do not) is your unique differentiator.
– Promote it.
– Advertise it.
– Lead with it.

P.S. What are your pain points? I’d love to hear from you.