What Do You Do When Your Product Isn’t Different?

What Do You Do When Your Product Isn’t Different?

Differentiating your product or service from the competition gives you the upper hand.

It piques interest.

It helps you win business.

But what do you do when you know – in your heart of hearts – that your business does not have a strong differentiator?

That’s where great messaging comes in.

Great messaging creates a niche.

     Example: You get rid of pain so fast you’ll fast-track through life.

Weak messaging sounds as if it could belong to any product or service – and doesn’t create a product distinction.

     Example: Our product relieves muscle cramps, joint pain, and headaches.

Great messaging needs no further explanation. It’s informal, original, and sets your product apart from your competition.

In the example above our product becomes the “fast-track pain reliever” – a memorable claim no other pain reliever uses.



See what great messaging can do for your business.

If you want to make more money, we will help you find your niche – and then help you fill it with Words that Sell.

Call now for a complimentary consultation. 917-670-3554.

Author: Claire Stoddard

Copy & Content Writer. Author. Speaker. I WRITE THE WORDS THAT SELL.