The One Thing that Drives Success

What’s the one thing every business needs to do in order to be successful?

(Hint) It also seems to be one of the hardest things to do.

Answer:
Determine what makes your business different from the competition so that every communication promotes those unique capabilities, and you attract ideal customers.

Do you know what your unique differentiators are that make prospects want to buy from you – and only you? 

Let me ask you this. When someone asks you what is different about your business, do you:

• Have an immediate answer of about 20-30 words long?
• Does your answer address the top pain point for your ideal customer?

If not, read on.

Differentiating your business makes it memorable and credible. It helps your prospects quickly understand what you do and what sets you apart from your competitors. This unique difference is also known as your value proposition and should be the basis of all your marketing.

A Great Tip for Differentiation

Promote your core value. To do this, of course, you have to know what your core value is. For us, it’s Writing the Words that Sell our Customers’ Products and Services.

Google’s core value is organizing the world’s information and making it universally accessible and useful.

In contrast to most other companies that focus on profit, Disney focuses on the intangibles that make the Disney brand unique and distinct. The core value for their theme parks is to create happiness by providing the best in entertainment for people of all ages everywhere.

What is your core value and how can you share your values with your ideal customers, thereby setting yourself apart from the competition? I would love to hear from you.