Hogs, Jogs, and The Power of Blogs

Hogs, Jogs, and The Power of Blogs

For the past few days, I have been waking up and writing blog posts for my Jigsaw publication.

As a business owner, I know you know the importance of staying in front of your customer. Whether you’re a hog farmer or sell running shoes, your customers have to be reminded of your existence all the time. There is nothing better (and cheaper) than a consistent email campaign or blog to stay in front of your customer.

One Snag

This does require creating a ton of content. However, there are a few things you can do to create and keep track of content so that you don’t drop off the cliff in a month.

  1. Brainstorm all the topics about which your customers would like information. Be sure that these topics relate to your business so that you have the creds. to offer advice.
  2. Categorize the topics. This makes it easier when you’re writing. Once you’ve written one tip on email marketing, for instance, it doesn’t take a lot of time to write a second tip.
  3. Select low-hanging fruit. For which topics do you already have easily-obtainable information – emails, articles, employee expertise, etc.? Write these first.
  4. Create an editorial calendar and map out a realistic publishing schedule in advance
  5. Include calls to action for every blog post – whether a link to another piece of free information, a product for sale, or an invitation for a free consultation.
  6. 2 productivity hacks that work:
    • Go someplace where there are no distractions – I don’t write in Starbucks, for instance;
    • Take regularly scheduled breaks for 15-20 minutes, usually after every 60 or 90 minutes of writing. I actually set an alarm clock to remind me to stop. This does 2 things – it gives me something to look forward to so that I keep writing and it clears my head so that I can write more. Plus it makes the whole process more fun!

P.S. If you would like to talk to me about writing your blog or newsletter, give me a call. I love writing this stuff. 917-670-3554

Author: Claire Stoddard

Copy & Content Writer. Author. Speaker. I WRITE THE WORDS THAT SELL.