Hogs, Jogs, and The Power of Blogs
For the past few days, I have been waking up and writing blog posts for my Jigsaw publication.
As a business owner, I know you know the importance of staying in front of your customer. Whether you’re a hog farmer or sell running shoes, your customers have to be reminded of your existence all the time. There is nothing better (and cheaper) than a consistent email campaign or blog to stay in front of your customer.
This does require creating a ton of content. However, there are a few things you can do to create and keep track of content so that you don’t drop off the cliff in a month.
- Brainstorm all the topics about which your customers would like information. Be sure that these topics relate to your business so that you have the creds. to offer advice.
- Categorize the topics. This makes it easier when you’re writing. Once you’ve written one tip on email marketing, for instance, it doesn’t take a lot of time to write a second tip.
- Select low-hanging fruit. For which topics do you already have easily-obtainable information – emails, articles, employee expertise, etc.? Write these first.
- Create an editorial calendar and map out a realistic publishing schedule in advance.
- Include calls to action for every blog post – whether a link to another piece of free information, a product for sale, or an invitation for a free consultation.
- 2 productivity hacks that work:
- Go someplace where there are no distractions – I don’t write in Starbucks, for instance;
- Take regularly scheduled breaks for 15-20 minutes, usually after every 60 or 90 minutes of writing. I actually set an alarm clock to remind me to stop. This does 2 things – it gives me something to look forward to so that I keep writing and it clears my head so that I can write more. Plus it makes the whole process more fun!
P.S. If you would like to talk to me about writing your blog or newsletter, give me a call. I love writing this stuff. 917-670-3554