A Delightful Success Formula: Measure Twice; Cut Once
I take delight in meeting deadlines and delivering projects on time. I know it’s weird. But I truly like being organized and I’m a dedicated planner. As you can imagine this is an invaluable skill when writing copy for small businesses – often several projects at a time.
How do I project manage? It’s my Measure Twice; Cut Once Plan
1. I lay out a detailed editorial calendar that tells my client’s story and brings readers to a conclusion and a decision. I work backwards from the publishing date and measure the time it will take for each step leading up to that date (first measurement). And then I confirm all deadlines with the marketing team (measure twice).
2. The delightful part is that once that calendar is finalized, I only have to cut through the details once, without having to re-negotiate deadlines along the way. I’m happy. The client is happy.
As a business owner, you may not be creating all of your own content. Or maybe you are and, if so, this is even more important for you. In either event, you need to ensure that the people who are writing for you are on target and on time. The creation of an editorial calendar is an outstanding way to begin.
And if you would like a copy of one of my editorial templates, click here now.
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