Do You Know What Keeps Your Customers Up at Night?

Do You Know What Keeps Your Customers Up at Night?

When it comes to connecting with prospects, we all face the same problem. Even the greatest, most innovative products can sit on the shelf if prospects don’t trust the seller.

Acknowledging What Keeps Your Prospects Up at Night Is Your Best Sales Opportunity

In order to build trust, always, always, always address your prospects greatest pain points or problem areas first. Then – later – offer your unique solution.

This assures prospects of two things:

– You understand them and their business problems
– You may very well have the right solution, and they probably will be willing to listen to you. 

Too often I see home pages totally devoted to product features and claims. Sure you’re letting readers know what business you’re in, but there is nothing really to resonate with readers, to grab and maintain reader interest. 

It’s important that your website first convey your understanding of the needs of your target market. It should not be all about you, your company, or what you are selling.

There are opportunities to “sell” your products or services on your website. Just do it respectfully, within the context of benefiting the reader. 

6 Questions That Will Tell You if Your Website is Attracting Customers

6 Questions That Will Tell You if Your Website is Attracting Customers

Websites are unique. They’re not the same as print or other offline media.

When it comes to the corporate website, the challenge is attracting and maintaining attention in a world in which humans have shorter attention spans than goldfish.

Maybe your job description doesn’t include writing website copy. But if you’re in management, you still need to be able to look at your corporate site and see if it meets your goals or not.

👍/👎

Here is a 6-point checklist for evaluating your site.

1. Do you know the primary reason prospective customers visit your website – and do you blaze an unmistakable digital trail to that information?

2. Do you earn readers’ trust by providing fresh streams of content relevant to their interests?

3. Is it super easy to find whatever it is you’re selling, and is your sales copy compelling enough that it inspires a purchase – right now!

4. Is your website about your customers and their problems (Note: avoid the inclination to make your website about you and your solutions.)

5. Do you take every possible precaution to keep visitors from getting lost?

6. Does your site fulfill a specific business objective?

If you answered every question with a resounding YES! – Congratulations!

Any NO’s, your site probably needs work.

Do these issues apply to every website? Pretty much. Multi-page websites present interesting challenges. They coexist with robots, big data, the constant threat of being hacked, visitors who are like wild animals looking for quick easy meals (information), and algorithms that reign supreme.

Unlike other media, they are the epitome of reader choose-your own-adventure, with visitors going backward/forward – in/out with very few controls in place.

With the advent of search engine optimization, tracking software, and metrics that test site viability, we know results almost instantly, and can quickly tell when a website is converting visitors to leads and sales – or falling flat.

20 Irresistible Lead Magnets That Convert Like Crazy

20 Irresistible Lead Magnets That Convert Like Crazy

Fact: 98% of traffic to your website isn’t ready to buy right now.

Fact: 70% of all website visitors on average will never return to the site.

There is a gap between buyer/seller contact and the perfect time to buy.

This is why you need lead magnets to fill that gap and offer incentives to entice people to provide their contact information, so that you can keep in touch until the buy time is finally here!

Last week I gave you the 7 key ingredients for a successful magnet. This week, I want to give you 20 proven examples of high-converting lead magnets. They are:

1. Check Lists
2. Cheat Sheets
3. Templates
4. Swipe Files
5. Examples
6. Scripts
7. Toolkits
8. Web Apps
9. Resources Lists
10. Worksheets / Workbooks
11. Inspiration File
12. Calculators
13. Spreadsheets
14. Educational Tutorials or training calls
15. Ebooks
16. Reports
17. Webinar
18. Free Books + shipping
19. SlideShare
20. Giveaways

P.S. Are you determined to build your business and take it to the next level? Are you unsure about the next steps to take? Is your brand, message, benefits or transformation not clearly understood by your target market? Have you looked at your website lately and thought “Something is just not right?” If any of these questions have occurred to you, you’re in the right place.

My name is Claire Stoddard and I’ve spent my entire career helping business leaders grow their businesses.

I have developed a fully-branded, end-to-end Marketing Profitability Program that will grow your business in just 60 days.

If you would like to know more …

Schedule a call this week!

Do You Have a High Converting Lead Magnet?

Do You Have a High Converting Lead Magnet?


If you want to build your prospect list, you need a good lead magnet.

If you want to generate leads online, you need a high-converting, rapid educating lead magnet.

Period.

What is a lead magnet? 🧲

It is an offer for something of value for something equally valuable – i.e., an email address. It rapidly educates readers about what you do, and then pushes them to a call to action. It is usually downloadable content, such as a free PDF checklist, report, ebook, whitepaper, video, etc.

For instance, say you posted a blog on the 5 must-see places in South Africa. At the end you ask readers to sign up for your periodic updates.

Or – you could ask people to sign up for your email list and in return they will receive a PDF on The Ultimate Cheat Sheet For Enjoying Your South African Vacation.

Which do you think will get more signups?

The second one.

A high-converting, rapid-educating lead magnet must:
1. Solve a real problem
2. Promise a quick win
3. Is super specific
4. Quick to digest
5. High value
6. Instantly accessible
7. Demonstrate your expertise, helping turn leads into customers down the road

Keep an eye out for next week’s blog article, which has 20 proven examples of high-converting lead magnets.

P.S. Are you determined to build your business and take it to the next level? Are you unsure about the next steps to take? Is your brand, message, benefits or transformation not clearly understood by your target market? Have you looked at your website lately and thought “Something is just not right?” If any of these questions have occurred to you, you’re in the right place.

My name is Claire Stoddard and I’ve spent my entire career helping business leaders grow their businesses.

I have developed a fully-branded, end-to-end Marketing Profitability Program that will grow your business in just 60 days.

If you would like to know more …

Schedule a call this week!

Can You Honestly Say “We Love Our Website?” Here Are 2 Quick Fixes

Can You Honestly Say “We Love Our Website?” Here Are 2 Quick Fixes

As a copywriter who specializes in writing websites, I’m here with the one thing that drives me NUTS about professional websites – and 2 ways to fix it FAST.

It drives me absolutely NUTS when I can’t find what I’m looking for QUICKLY. That’s when I click off and go someplace else.

To make sure YOU aren’t losing valuable clients from such a simple oversight try these two great fixes:

  1. Figure out the top 3 things someone wants to learn from your site, and then make them super obvious.

  2. Put the most relevant information – like your phone number – on every single page, toolbar, header, or footer.

And remember, websites are the foundation of your marketing efforts. If you need help evaluating YOUR website, or writing your own WORDS THAT SELL, email me at Claire@ClaireStoddard.com to see how I can help.

Do You Know The First Thing to Do When Creating A Website?

Do You Know The First Thing to Do When Creating A Website?

Readable … Navigable … Remarkable

That’s what every website must be to grab – and keep attention.

If you think your website has become outdated, doesn’t reflect your current business, or is just BORING, and you really want to revise or start over, you’re in luck. I write TONS of website copy, and I love to pass on some of the things I’ve learned to my readers.

I have a whole process that I take my wonderful clients through before getting started. There is one thing, however, that I insist on before I begin writing and that is to ESTABLISH SMART GOALS. What is a SMART GOAL? This is an acronym for the 5 elements of successful goal-setting, which are:
 

  • SPECIFIC – that is well-defined and focused – e.g., increase leads among millennials in the northeast
  • It should have a MEASURABLE outcome. You might say a 5% increase in leads among millennials in the northeast
  • ACHIEVABLE – in other words it should be realistic, not an outlandish dream – like 50% increase in leads among millennials in the northeast in a month
  • It needs to be RELEVANT to the current business climate – so while you might want to have your best year ever, if a recession is looming, and a couple of new competitors have moved into the market, this might not be realistic
  • And TIME-BASED. The reality is things don’t get done and goals don’t get attained unless you put them in a time frame and establish a deadline
     

So whether you have a bunch of employees or are an awesome powerhouse of one, your business success depends on your ability to set and achieve goals. Put your website – and your business – on the fast-track by applying the principles of SMART goal setting.

And if you would like to move even faster and smarter, call me
for a free consultation and I’ll share some more tips. 917-670-3554